ULTRA SOUTH AFRICA 2014 OFFICIALLY BECOMES THE BIGGEST ELECTRONIC FESTIVAL IN AFRICA’S HISTORY

After a hugely successful weekend in Cape Town and Johannesburg, Ultra SA has officially become the biggest electronic festival in Africa.

21 FEBRUARY 2014, SOUTH AFRICA
Summary
The first edition of Ultra South Africa officially became the biggest electronic music festival to ever take place on the African continent this past weekend, following two unforgettable and historic sold out days in the breathtaking cities of Cape Town and Johannesburg, on the 14th and 15th of February respectively.

The first edition of Ultra South Africa officially became the biggest electronic music festival to ever take place on the African continent this past weekend, following two unforgettable and historic sold out days in the breathtaking cities of Cape Town and Johannesburg, on the 14th and 15th of February respectively.

Welcoming over 40,000 music-hungry festivalgoers across two colossal sold out days (more than 15,000 at Ostrich Farm, Cape Town, and 25,000 at the Nasrec Showgrounds in Johannesburg), tens of thousands of dance music fans from across South Africa and beyond got their first taste of the inimitable ‘Ultra experience’, as they bore witness to some of the world’s best DJs, performing in some of the world’s most beautiful settings, powered by some of the world’s biggest and most advanced production, in what was one of the most peaceful and successful events in Ultra Worldwide’s 16-year history.

Speaking for the first time since the landmark event, Shaun Duvet, a director of the local South African partner company shared his thoughts on the inaugural edition:

“We are extremely proud of the first Ultra South Africa. The response from fans has been absolutely incredible, it truly has been a dream come true and we can ensure you that the future of Ultra in South Africa is going to only get bigger and better! We would also like to take this chance to thank our incredible teams, DJs, sponsors (Heineken, DSTV, Red Bull) and of course all the awesome fans out there! Get ready for 2015!”

For all Ultra Worldwide press inquiries please contact:

Luke Eastman | Elliot Carpenter

Speaking at the official Ultra South Africa press conference just hours before the inaugural event in Cape Town, Ultra Music Festival and Ultra Worldwide’s founder, CEO and Executive Producer Russell Faibisch announced his intentions to commit to a 5-year plan in South Africa:

“It’s taken years of research and hard work to get to where we are now in South Africa, and we have found the perfect local partner. I am absolutely thrilled that we will be here for the next five years at least, and I am so excited to see what the future holds for dance music in South Africa.”

Adam Russakoff, Executive Producer, Talent Booker and Director Business Affairs for Ultra Music Festival and Ultra Worldwide went on to say:

“I couldn’t be happier about our first outing in South Africa. The festival went off without a hitch and the reception from our fans in each city was truly unbelievable. South Africa is such an incredible nation and I’m positive we will be putting on groundbreaking events here for years to come. This is just the beginning.”

For the latest news on this year’s official Ultra South Africa after movie and dates for next year’s edition of Ultra South Africa stay tuned to the official website and Ultra South Africa Facebook Page.

Quotes
"It’s taken years of research and hard work to get to where we are now in South Africa, and we have found the perfect local partner. I am absolutely thrilled that we will be here for the next five years at least, and I am so excited to see what the future holds for dance music in South Africa." Russell Faibisch, Ultra Music Festival and Ultra Worldwide’s founder, CEO and Executive Producer
"I couldn’t be happier about our first outing in South Africa. The festival went off without a hitch and the reception from our fans in each city was truly unbelievable. South Africa is such an incredible nation and I’m positive we will be putting on groundbreaking events here for years to come. This is just the beginning." Adam Russakoff, Executive Producer, Talent Booker and Director Business Affairs for Ultra Music Festival and Ultra Worldwide
"Ultra really kicks it up a notch every time they invite me to play. Honestly, I had an absolute blast playing Cape Town and Johannesburg; the crowd was amazing and really up for it, I felt a real connection and that is what I strive for. So I take my hat off to the South African crowd and Ultra for an absolutely awesome time! " Nicky Romero
"It's mind-blowing to think we've played Ultra on 4 continents now. To perform in South Africa and see a sea of thousands of dance music lovers waving flags from around the world was an epic moment that reminded us that this dream we are living is truly special and rare. This is just the beginning for Ultra in South Africa and it is an honor to be a part of a family that will leave a legacy for years to come." Krewella
Spokespeople
About Ultra South Africa

About ULTRA Worldwide™

ULTRA WORLDWIDE™ IS THE GLOBAL EDITION OF THE WORLD’S PREMIER ELECTRONIC MUSIC EVENT, ULTRA MUSIC FESTIVAL®.

The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival® in 1999 on the sands of Miami Beach.

The internationally renowned festival, which has taken place every March since its inception, celebrated its twentieth anniversary on March 23-25, 2018 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival®, recently voted the world’s #1 Festival by DJ Mag for the second consecutive year, returns to Bayfront Park for its 21st annual edition on March 29-31, 2019.

Choosing to follow a unique and creative vision and a wholly organic growth focused on its true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, but also the most international festival brand in the world. Event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and Ultranauts all over the globe.

Over the past twenty years, thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRASIL, CHILE, CHINA, CROATIA, IBIZA, JAPAN, KOREA, MEXICO, SINGAPORE, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in AUSTRALIA, BOLIVIA, CHILE, COLOMBIA, HONG KONG, INDIA, KOREA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SINGAPORE, TAIWAN, THAILAND and the USA. Each new global edition has been founded on the same successful recipe that has been perfected over twenty years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.

The ULTRA brands have pioneered the live stream experience with ‘ULTRA LIVE’ (with over 650 million live stream and recorded set views from Ultra Music Festival Miami since 2013) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 62 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breath-taking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT™, which was premiered on the red carpet at the Klipsch Amphitheater in Miami in 2012 and was exhibited in over 500 theaters across the Unites States.

2016 and 2017 saw the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the SOLD-OUT edition of ULTRA Brasil®, ULTRA Singapore™ having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and the debut of ROAD TO ULTRA®’s Hong Kong, 2016 was one of the brand’s most successful years to date. A RESISTANCE summer residency began at Privilege Ibiza in 2017, while ULTRA China debuted in Shanghai on September 9-10, 2017. Also in 2017, two ROAD TO ULTRA® events took place in New Delhi and India.

ULTRA® revealed further expansion into México October 6-7, 2017, Melbourne for Road to ULTRA Australia February 24, 2018, and a full-scale 2-day festival in Sydney in 2019. Road To ULTRA Taiwan was also upgraded to a full 2-day festival taking place September 8-9, 2018, and ULTRA Beijing has been confirmed for September 15 and 16 of 2018. RESISTANCE revealed brand new standalone dates throughout South America, with new editions set to take place in Uruguay, Bolivia, Ecuador, and Panama for the very first time. In March 2018, the brand also announced its acquisition of Miami's Winter Music Conference. The ULTRA brand will be present in at least TWENTY-SEVEN COUNTRIES across SIX CONTINENTS worldwide by the end of 2018.